{"id":1661,"date":"2025-09-16T08:00:00","date_gmt":"2025-09-16T06:00:00","guid":{"rendered":"https:\/\/2030investirdemain.com\/?p=1661"},"modified":"2026-02-02T12:34:29","modified_gmt":"2026-02-02T11:34:29","slug":"deforestation-investors-and-corporates-on-the-front-line","status":"publish","type":"post","link":"https:\/\/2030investirdemain.com\/en\/2025\/09\/16\/deforestation-investors-and-corporates-on-the-front-line\/","title":{"rendered":"Deforestation: investors and corporates on the front line"},"content":{"rendered":" \n  <div id=\"\" class=\"bloc textEntete position-relative\">\n    <div class=\"container position-relative text-center\">\n            <h2 class=\"apparition animDelay250 titre38 mb-4 mb-md-5\">\n        Deforestation: investors and corporates on the front line      <\/h2>\n      <div class=\"apparition animDelay500\">\n              <\/div>\n      <div class=\"apparition animDelay750\">\n        <p><strong>What role can investors and companies play together in the fight against deforestation? This central question is addressed by Alix Roy, ESG Analyst at Ecofi, and Bertrand Swiderski, Chief Sustainability Officer of the Carrefour Group, in this episode of the <em data-start=\"321\" data-end=\"353\">\u201c2030 \u2013 Investing in Tomorrow\u201d<\/em> podcast.<\/strong><\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n    \n\n  <div id=\"\" class=\"bloc textImage mb-0  imageGauche position-relative\">\n    <div class=\"container position-relative\">\n      <div class=\"row\">\n                  <div class=\"col-12 order-md-1 col-md-5\">\n          \n          <\/div>\n                <div class=\"col-12 order-md-2 col-md-7\">\n          <h2 class=\"apparition\">\n                      <\/h2>\n        <\/div>\n        <div class=\"col-12 col-md-5 order-md-3\">\n          <div class=\"cadreImage\">\n            <img decoding=\"async\" src=\"https:\/\/2030investirdemain.com\/wp-content\/uploads\/2025\/09\/0.png\" class=\"w-100 myshadow apparition animDelay250 apparitionFromLeft\" \/>\n                      <\/div>\n        <\/div>\n        <div class=\"col-12 col-md-7 order-md-4 d-flex align-items-center \">\n          <div>\n            <div class=\"apparition mt-4 mt-md-0\">\n              <p>Launched in September 2024 at the initiative of the media outlets ID, L\u2019Info Durable and L\u2019Agefi, the Think Tank <em data-start=\"477\" data-end=\"508\">\u201c2030, Investing in Tomorrow\u201d<\/em> aims to enrich debate and bring together financial stakeholders around the major challenges of sustainable finance.<\/p>\n            <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n    \n\n\n<p><\/p>\n\n\n\n<p>To date, the initiative is structured around six thematic working groups, each co-founded with a recognized organization known for its commitment to sustainability. To support this work, a podcast series was introduced, with each episode dedicated to one of these groups. The first episode focuses on the working group devoted to <em>\u201cEssential Resources,\u201d<\/em> co-founded by Ecofi.<\/p>\n\n\n\n<iframe name=\"Ausha Podcast Player\" frameborder=\"0\" loading=\"lazy\" id=\"ausha-vwiS\" height=\"220\" style=\"border: none; width:100%; height:220px\" src=\"https:\/\/player.ausha.co\/?podcastId=ZR4exsZZj4Eg&#038;v=3&#038;playerId=ausha-vwiS\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\n\n\n\n<p><strong>A Continuous Dialogue<\/strong><\/p>\n\n\n\n<p>The <em>\u201c2030 \u2013 Investing in Tomorrow\u201d<\/em> podcast seeks to create a platform for dialogue between investors and field practitioners on key transition-related topics. In this episode, Alix Roy and Bertrand Swiderski share their perspectives and experiences on deforestation.<\/p>\n\n\n\n<p>This discussion builds on a long-standing relationship, with Ecofi being a long-term investor in Carrefour. For several years, the asset manager has played an active role through participation in shareholder meetings and through ongoing dialogue on issues such as climate, biodiversity, tax responsibility, and living wages.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are fortunate to have a very active dialogue, as Carrefour is always willing to meet with us, answer our questions, and engage in this process with its investors,\u201d notes Alix Roy.<\/p>\n<\/blockquote>\n\n\n\n<p>This collaborative dynamic is also reflected in growing pressure regarding deforestation-related issues.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThrough its extra-financial approach, Ecofi encourages Carrefour to address issues that require a long-term and sustainable perspective,\u201d explains Bertrand Swiderski. \u201cThis is generally not the case with others, who often demand short-term\u2014and sometimes extremely short-term\u2014results, especially when it comes to customers and consumers.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h6 class=\"wp-block-heading\">Practical Tools to Address Urgency<\/h6>\n\n\n\n<p>As part of its active engagement with stakeholders, Carrefour has developed a public platform designed to provide transparent responses to potential controversies, through a rapid-response mechanism known as <strong>\u201cRapid Response.\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn the event of deforestation, for example, we can take a public position, intervene within the supply chain, and, if necessary, completely suspend sourcing from the affected area. All of these actions are made public,\u201d explains Bertrand Swiderski.<\/p>\n<\/blockquote>\n\n\n\n<h6 class=\"wp-block-heading\">A Transparency Tool Critical for Investors<\/h6>\n\n\n\n<p>For Ecofi, the implementation of a mechanism such as <em>Rapid Response<\/em> is essential. It not only ensures a high level of transparency but also allows investors to assess whether the company has an appropriate response framework for each controversy it faces.<\/p>\n\n\n\n<p>The asset manager systematically places any company involved in a controversy under \u201cquarantine.\u201d This process relies on an internal scoring framework that classifies incidents according to several levels, based on three main criteria: the severity of the allegations, the company\u2019s ability to respond quickly and credibly, and its degree of involvement.<\/p>\n\n\n\n<p>\u201cControversy monitoring plays a central role for us, as 100% of our funds are managed according to a socially responsible investment approach (with 90% of assets labeled ISR). In practical terms, this means that a company involved in a serious controversy and lacking sufficient responsiveness exposes itself to exclusion from all our portfolios,\u201d emphasizes Alix Roy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To date, the initiative is structured around six thematic working groups, each co-founded with a recognized organization known for its commitment to sustainability. To support this work, a podcast series was introduced, with each episode dedicated to one of these groups. The first episode focuses on the working group devoted to \u201cEssential Resources,\u201d co-founded by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essential-resources"],"acf":[],"_links":{"self":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/comments?post=1661"}],"version-history":[{"count":1,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1661\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1661\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/media\/1355"}],"wp:attachment":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/media?parent=1661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/categories?post=1661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/tags?post=1661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}