{"id":1300,"date":"2025-07-17T15:00:00","date_gmt":"2025-07-17T13:00:00","guid":{"rendered":"https:\/\/2030investirdemain.com\/?p=1300"},"modified":"2025-07-22T17:28:08","modified_gmt":"2025-07-22T15:28:08","slug":"supporting-relocalization-between-environmental-commitment-and-economic-strategy","status":"publish","type":"post","link":"https:\/\/2030investirdemain.com\/en\/2025\/07\/17\/supporting-relocalization-between-environmental-commitment-and-economic-strategy\/","title":{"rendered":"Supporting (re)localization: between environmental commitment and economic strategy"},"content":{"rendered":" \n
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\n Supporting (re)localization: between environmental commitment and economic strategy <\/h2>\n
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The working group \u201cJust (Re)localization: A challenge for competitiveness and sustainability,\u201d co-led by Sycomore AM, convened on June 18 for its fourth and final workshop, focused on the key role of investors in reshoring.<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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How can investors support the reshoring of companies? And is it driven solely by environmental considerations? These were the key questions addressed by participants in the fourth workshop of the working group dedicated to \u201cJust Reshoring,\u201d co-founded by Sycomore AM. Underlying the discussions was the aim to develop an active ownership guide to help investors successfully navigate reshoring initiatives.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n

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For Sophie Flak, Member of the Executive Board and Managing Partner in charge of ESG and Digital at asset management firm Eurazeo, reshoring primarily responds to decarbonization requirements. One of the first levers to activate is the supply chain. \u201cIt\u2019s when you conduct your carbon footprint assessment that you realize the weight of the supply chain,\u201d she explained. \u201cSo when looking for ways to reduce carbon emissions, you have to modify the supply chain. Forget about airplanes!\u201d<\/p>\n\n\n\n

Glocalization: A Balanced Model<\/h3>\n\n\n\n

However, she emphasized, it is not necessary to bring everything back to France or Europe. \u201cWe believe in glocalization \u2014 reshoring at each geographic hub,\u201d she continued, citing the example of a biocontrol company in which Eurazeo has invested. With operations in France, Kenya, and California, this company produces insects to naturally combat crop pests. In other words, fresh products that cannot be shipped over long distances. \u201cWe have no choice but to produce locally,\u201d summarized Sophie Flak. \u201cThat\u2019s why we believe in the glocalization model. You have to go into each geography, of course with clear-headedness.\u201d<\/p>\n\n\n\n

While reshoring can help reduce the carbon footprint of industries, it remains costly, and smaller investors may face challenges supporting it. This point was highlighted by Val\u00e9rie Geiger, Regional Director East at Ark\u00e9a Capital. This private equity subsidiary of Cr\u00e9dit Mutuel Ark\u00e9a invests only as a minority shareholder, but always directly. \u201cWe want to be involved in governance and give our opinion, even if it is not always taken into account. And we make sure to always align with the strategy the majority fund wants to implement,\u201d she explained.<\/p>\n\n\n\n

\u201cFor us, reshoring is a major issue, one we are very sensitive to. But we will need public authorities and resources that go far beyond what Ark\u00e9a Capital can deploy,\u201d she added.<\/p>\n\n\n\n

The Essential Role of Public Actors<\/h3>\n\n\n\n

Resources such as those provided by Bpifrance, the French public investment bank, play a key role, as explained by Rapha\u00ebl Didier, Director of Transformation and Strategy at Bpifrance\u2019s Innovation Department. \u201cBetween the SPI fund \u2014 for Industrial Project Companies \u2014 subsidies, and loans, many resources have been deployed to support reindustrialization and reshoring in France,\u201d he said. \u201cWith early signs of success, even if the path remains challenging.\u201d<\/p>\n\n\n\n

Especially as, due to the precarious state of public finances, the post-Covid enthusiasm and ambitious investment plans, such as the \u201cFrance 2030\u201d plan, are losing momentum. But for Rapha\u00ebl Didier, there is no fatalism; a long-term vision is necessary. \u201cThis won\u2019t happen overnight, it may take 15 years, but it is a major underlying movement that we must believe in and support.\u201d<\/p>\n\n\n\n

Beyond environmental and sovereignty issues, and despite its potentially high cost, reshoring also presents important economic advantages, for example by shortening processes. \u201cSince the end of Covid, companies no longer stockpile in the same way,\u201d explained Val\u00e9rie Geiger. \u201cWhen you stock less, you need much faster availability, and having your supplier in France or Europe is a real advantage. In my opinion, it\u2019s primarily these economic factors that motivate reshoring.\u201d<\/p>\n\n\n\n

Doing \u201cDifferently\u201d<\/h3>\n\n\n\n

On the consumer side, reshoring must also find its audience. If consumers are willing to pay more for a product made in France or Europe, this premium should not exceed 15 to 20%. According to Julien Chaverou, President of Camif, a historic home furnishing company, many French consumers turned to foreign brands because these companies offered a rewarding customer experience at a lower cost, in a context where the middle class faced a sense of decline. \u201cThe desire for overconsumption is a lifeline, a feeling of existence,\u201d he analyzed.<\/p>\n\n\n\n

Faced with this observation, often accompanied by anxiety-inducing climate discourse, Julien Chaverou wanted to demonstrate that the transition is not about \u201cless,\u201d but about \u201cdifferent.\u201d Above all, he believes it is necessary to return to the notion of pleasure. \u201cThose who buy decor and furniture are obviously looking to equip themselves, but also to enjoy themselves. Starting this fall, we will develop new products with a stronger focus on design, without changing our core commitments like affordable prices and Made in France.\u201d<\/p>\n\n\n\n

Producing locally and affordably, however, brings several challenges. \u201cFor 50 years, manufacturers have been told that France is for luxury,\u201d Julien Chaverou explained. \u201cIf I look for a faience or porcelain plate at an average price of 6 or 7 euros, I will have to source it abroad, in Poland for example. French manufacturers won\u2019t be interested because they can sell their products ten times more expensive by working with luxury brands.\u201d<\/p>\n\n\n\n

\u201cOur Scale Is Europe\u201d<\/h3>\n\n\n\n

Several levers can be activated to promote French production, such as reducing margins and, above all, increasing volumes. \u201cVolume must be recreated because reindustrialization will only happen on that basis,\u201d said Julien Chaverou. He also advocates collaboration between brands, manufacturers, and public authorities to rebuild supply chains with a balanced sharing of margins.<\/p>\n\n\n\n

However, for the participants, reshoring cannot be thought of solely at the national level. To compete with American and Asian markets, Europe must be able to attract capital. \u201c30% of European savings go to finance the American economy,\u201d lamented Sophie Flak. To stem this outflow, she believes public authorities must implement incentives for investment, such as differentiated taxation.<\/p>\n\n\n\n

\u201cOur scale is Europe. We won\u2019t make it otherwise,\u201d she concluded.<\/p>\n\n\n\n

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For Sophie Flak, Member of the Executive Board and Managing Partner in charge of ESG and Digital at asset management firm Eurazeo, reshoring primarily responds to decarbonization requirements. One of the first levers to activate is the supply chain. \u201cIt\u2019s when you conduct your carbon footprint assessment that you realize the weight of the supply […]<\/p>\n","protected":false},"author":1,"featured_media":1190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":1,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1300\/revisions"}],"predecessor-version":[{"id":1301,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/posts\/1300\/revisions\/1301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/categories?post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2030investirdemain.com\/en\/wp-json\/wp\/v2\/tags?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}